Customers flock to Ricoh’s Art of The New production inkjet showcase

Ricoh is helping creative print service providers learn how inkjet helps them access new opportunities. Its Art of The New event in the company’s European Customer Experience Centre in Telford in the UK brought senior executives from commercial, transactional, direct mail, and book printers together for a three-day inkjet showcase.

‘There were nearly 200 visitors from almost 20 countries and they were very interested in the possibilities inkjet offers them,’ said Vaughan Patterson, product marketing operations manager for Commercial and Industrial Print at Ricoh SA. ‘The Pro V20000 mono, continuous feed, Pro VC 40000 colour, continuous feed, and Pro VC60000 flagship continuous feed devices provide these new production opportunities in part due to the wide range of products they can produce.’Patterson says there is an on-going shift from analogue to digital with inkjet increasingly taking the lead.

Technology experts from Hunkeler, Tecnau, and Kern examined the respective benefits of inline and offline finishing at Art of The New. Test-Tech paper and print consultant Richard Saunders reinforced the importance of picking the right substrates and application master classes focused on automated workflow that manages short runs and dynamic content, productively and efficiently as well as colour management for consistency. There were also demonstrations of the new high-speed inkjet systems in the Smart Factory, plus the option to explore sheetfed, large format, hybrid printers and Direct to Garment technology.

‘There was a lot of interest in Art of The New from some of the biggest names in the commercial print world,’ said Patterson. ‘It’s an indicator that digital inkjet is coming of age and that the new devices that round out Ricoh’s fleet really complete the high-end of the spectrum and give commercial operations the choice and flexibility they need to adapt to current market drivers.’