Global Digital Signage Market share is set to grow at 5.2 per cent CAGR from 2016 to 2023 impelled by the rising technological advancements and urbanized infrastructure; according to research report by Global Market Insights, Inc.
Growing production and distribution of content through digital signage serves as an efficient marketing strategy for enterprises and is predicted to drive the digital signage market over the forecast period. This growth is attributed to the capability of the technology to deliver fast and inexpensive means for advertising in comparison to the print media.
In addition, these systems provide various benefits for the public-sector firms such as enhancing internal communications and helping people with their usual needs. It aids firms to boost their businesses by offering rapid emergency notifications and ensuring that each customer and user receives the message on time, which will be a driving force for the global digital signage market size.
Outdoor digital displays segment of the digital signage industry offer an accessible and a more appealing experience to users in comparison to conventional static signage. It supports the firm to function and use money effectively. Furthermore, it benefits the firms by helping them to target a specific audience and thereby, enhance user experience.
Content management systems form an integral part of the digital signage market ecosystem and enables users to regulate the content on their displays. Content inventors are those marketing or advertising firms that develop contents such as texts, pictures, graphics, and videos to create an effect on the targeted audience.
Increasing penetration of flip-chip technique is predicted to propel the digital signage market share. The implementation of the flip-chip ensures improved heat dissipation, minimized LED failure, and improved availability of light angles which result in a favourable digital signage market price trend. The lack of standardization, high initial cost, and awareness about the benefits of the technology may restrain the industry growth.
Browse key industry insights spread across 100 pages with 43 market data tables and 38 figures and charts from the report, “Digital Signage Market Size By Application (Banking, Corporate, Education, Healthcare, Retail, Transportation), By Display Technology (LCD, LED, Front Projection), Industry Analysis Report, Regional Outlook (U.S., Canada, Mexico, Europe, APAC, South America, MEA), Application Potential, Price Trends, Competitive Market Share & Forecast, 2016 – 2023” in detail along with the table of contents.
Key insights from the report include:
•LED based digital signage market share is anticipated to witness significant growth over the forecast timeline. The incorporation of LED backlit panels due to its energy saving features which diminishes the operational cost of an enterprise may provide opportunities to the industry.