STOP for a moment… …close your eyes and reflect on the past 24 hours. During those 24 hours, or the 1440 minutes/moments, just reflect on the number of moments you and your family spent without print being somewhere around you! Yes of course there were many hours/moments you spent sleeping BUT print is there every waking moment of every single day. It is a huge part of every South African’s life. Can you imagine a day, let alone a life, without print? On 14 October, 2015 we are celebrating the International Day of Print. What does that mean to you? It means that you have a special opportunity to involve your business, your customers and your own family expressing the role print plays in their lives and in the life of the world and especially the SA economy. To help you make your mark in celebrating this day, all you have to do is follow these four simple steps: •Contact your local Printing SA chamber to collect a free t-shirt (limited stock available from Monday, 12th October 2015); •Wear it on Wednesday, 14th October 2015; •Take a selfie of yourself or a groupie with colleagues and/or family, and •Upload it to http://pifsa.org/index.php/events/idp-competition to stand a chance of winning awesome prizes! In addition to this, you can become part of the second annual International Print Day social media campaign that is being run by Print Media Centre (PMC) and DolphinWorxs. The theme for this specific campaign, which aims to make print trend on social media, is #PrintNOW. So, be part of an initiative that aims to push print, printing and the print industry to the front of mind in a positive and deliberate manner by wishing a Happy International Print day on your Facebook page, your twitter feed, your LinkedIn profile or any other social media channel where you already have a profile or page. Use the hashtags #PrintNOW and #IPD15. Further to your own social media platforms, you can participate in the social media campaign by interacting on the Facebook page for International Print Day or tweet on the initiative’s account which is @IntPrintDaySA. For more information on this social media campaign, please contact Stephanie Gaddin, CEO of DolphinWorx, on Stephanie@dolphinworxs.co.za or visit the website www.dolphinworxs.com Print is alive; print is essential, print means business. Join us in celebrating print. Maybe invite a local school to visit your plant that day. What about organising a ‘selfies’ competition? Mail your customer base and tell them the facts of life! It is a huge opportunity.
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