MailLiner: Cut Costs While Enhancing Quality

The new Muller Martini MailLiner direct mail system will enable ICP Roto on Réunion to automate the sorting of insert sets, which until now it has performed manually. As the largest graphics arts company on the island, which lies in the Indian Ocean, has a popul ation of around 830 000 people and is an overseas department of France, ICP Roto is heavily engaged not only in the production of newspapers, magazines and books, but also in the direct mail business. Each week up 300 000 insert bundles, mainly containing leaflets and flyers of local shopping centers, are posted to mailboxes. ‘Currently we still finish manually,’ said Alfred Chane-Pane, président directeur genéral of the family business, which was founded in 1971. ‘To improve our productivity and cost-effectiveness, cut costs and increase quality, we want to switch to an automatic solution.’ ICP, which operates a Prima saddle stitcher and an Acoro A7 perfect binder and is a long-standing partner of Muller Martini, is therefore investing in a new MailLiner direct mail system featuring eight feeders, an air blade for insert covers and a FlexPack M bundle builder for strapping.