Low-cost printers with high-end quality are being introduced to Sub-Saharan Africa in a partnership between Bytes Document Solutions and digital printing expert EFI. The deal sees Bytes Document Solutions become a strategic partner of EFI to sell, service and support two award-winning and innovative hybrid wide-format printers throughout South and Sub-Sahara Africa. Bytes will now offer the entry-level EFI H625 Wide-Format Hybrid Printer and the top flight EFI H1625 LED wide-format hybrid printer.
The agreement makes Bytes Document Solutions the regional distribution partner for EFI InkJet Division, and Bytes will use its extensive network of concessionaires, dealers, distributors and its own direct sales force to offer these new EFI printers to new and existing customers. ‘We are very excited about adding the EFI range to our portfolio because our wide range of customers in the graphic arts industry, including commercial printers, advertising agencies, screen printers and packaging companies, are all looking to grow their business capabilities,’ said Johan Basson, CEO of Bytes Document Solutions.
‘EFI’s high-productivity and unique LED printer solutions fit superbly with our range and we see this is a perfect combination to help them with their current and growth plans.’ The 1.6m H625 Hybrid engine is a low-cost entry model that still delivers high-end quality, while the industry-leading H1625 roll-fed and flatbed engine is an entry point into a versatile and high-value application space. It incorporates EFI’s LED Curing Technology for printing onto a wide variety of rigid and flexible materials to meet any business need. Paul Cripps, the vice president of EFI Sales in Europe, the Middle East and Africa (EMEA), said EFI and Bytes had already worked together for many years in selling the Fiery Digital Print Servers that form part of the extensive range of Xerox equipment. ‘Bytes Document Solutions’ reputation in the market and with its exemplary sales, service and support network in Africa makes a very strategic fit as an EFI partner,’ he said.