Johannesburg-based digital printing and mailing company Tunleys has installed the first Xerox Impika Compact digital press in the Middle East and Africa region. The device was installed by Bytes Document Solutions, the largest Xerox distributor in the world. The Impika Compact represents a R30 million investment on the part of Tunleys which selected the device for its ability to handle full-colour, fully variable digital printing at a speed of 127 metres per minute, providing the ideal solution for transactional, transpromo and personalised mailing for Tunleys’ clients and their end-user customers. Tunleys handles the transactional printing and mailing or electronic distribution of statements for a number of large financial and corporate clients and the Impika will allow for complete inter-changeability for end-user customers.’ Jeff van der Watt, group executive chairman commented, ‘The Impika Compact is a production machine, it can handle 25 million A4 pages per month. Our strategy is to convert 80 percent of our current monochrome printed images, which are printed onto litho pre-printed templates, onto the Impika over the next year. This will mean that we will be looking to buy a further Impika or two in the not too distant future. Our data processing and management capabilities through Business Genetics and the client base we have acquired through Lasercom will add to the short-term growth in full-colour, personalised print volumes. Our unique Customer Communication Solution, whereby all data is processed, managed, stored and distributed from a single iCommunicate platform, is attracting much attention from existing and target clients alike. They are particularly interested in the fact that we have done away with the typical silo approach of distributing data – we are able to switch automatically between print, e-mail, SMS, MMS and web services by way of our rules engine, which is an integral part of the iCommunicate platform.’ Commenting on the installation at Tunleys, Warren Mande, sales director of Bytes Document Solutions said, ‘The Impika provides Tunleys with the ideal tool to better service its clients. Research shows that colour improves information retention, while personalisation increases comprehension and response. The Impika gives Tunleys the ability to activate both these factors for its clients. We are thrilled to be a part of this exciting development with the team at Tunleys.’
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