EFI’s Successful FESPA

EFI has announced that it had its most successful FESPA exhibit to-date, with strong sales activity and a high number of leads coming from the 2013 screen and digital printing trade show. EFI completed a record number of equipment sales deals during the show, with attendees acquiring EFI VUTEk and EFI Wide Format printers driven by EFI Fiery digital front-end (DFE) systems. This year’s FESPA was also one of the best yet in terms of software sales, with several companies purchasing new MIS and ERP systems from EFI. ‘Our end-to-end offering – from web-to-print and MIS workflow to DFEs and the world’s leading UV inkjet printing portfolio – helps print professionals enter new markets, win new business and reduce their total cost of operations,’ said Scott Schinlever, senior vice president and general manager of EFI’s Inkjet Solutions. ‘FESPA attracts some of the industry’s most discerning print professionals and our performance at this year’s show validates the investments EFI is making to give them more automation, productivity, quality and versatility.’ FESPA attendees’ interest in improving their businesses extended beyond print hardware, as print professionals made deals to acquire Fiery DFE and EFI Productivity Software MIS and ERP workflow systems. Showgoers took advantage of the newest EFI Fiery platform for proofing, production prepress and RIPping, purchasing DFE, colour management and other Fiery components that are now optimised to work with inkjet print devices from a wide range of manufacturers. FESPA attendees’ Productivity Software investments at the show included new orders for EFI Pace, PrintSmith Vision, Digital StoreFront and OPS products. SmartSign Analytics, a Productivity Software product that uses webcams, licensed facial recognition and new analytics tools to automatically gather detailed signage viewership data, was one of the more talked-about technologies in the exhibition centre. EFI secured serious inquiries for potential SmartSign Analytics beta users as a result of the high interest shown at FESPA. EFI’s exhibit at FESPA London emphasised the complete, end-to-end offerings the company offers for print professionals looking to profit from integrated, streamlined and versatile print operations that can connect everything from web-to-print file submission, to business and production management, file prep and digital printing using the industry’s leading MIS/ERP, DFE and UV inkjet products.