The future of commercial printing: Kyocera leads with inkjet and eco-friendly solutions

In a world where the dynamic landscape of commercial printing is ever-evolving, Kyocera is a frontrunner in revolutionising the industry. The global shift towards inkjet systems signifies a pivotal change, heralding new growth avenues for vendors and channel partners alike. This transition is not merely a technological upgrade, but a strategic move towards embracing digital transformation, enhancing print quality, reducing costs and increasing productivity.

Speaking about the African printing market, Chris de Beer, Regional Manager at Infosource said, ‘New print technology can radically change the way you work. But it’s not technology for its own sake – instead, it’s a practical solution designed around the very real day-to-day challenges and needs.’*

This sentiment sets the scene for a monumental shift in the commercial printing sector in 2024, where innovation, sustainability and digital integration are not just buzzwords but the very foundation of the industry’s future. The journey into this new era is led by digital printing, which has now claimed the throne once held by traditional offset methods. Digital printing’s rise to prominence is marked by its unparalleled efficiency, flexibility and ability to cater to the modern consumer’s demand for personalisation and rapid turnaround times.

Eco-conscious printing is no longer a niche trend but a mainstream demand, with the industry adopting sustainable practices such as using eco-friendly inks, recycled materials and even bioplastics. These initiatives are not only about reducing environmental impact, but also about meeting the evolving preferences of consumers who value sustainability.

The integration of artificial intelligence into printing processes is redefining operational efficiency. AI’s role in optimising ink usage, streamlining workflows and predicting market trends is transforming printing into a high-tech industry, equipped with intelligent solutions that enhance productivity and innovation.

The sensory appeal of printed materials is also reaching new heights with the introduction of touchy-feely finishes. Metallic foils, raised textures and scented inks, which are creating immersive experiences for consumers, adding a new dimension to the tactile appeal of printed products.

The convergence of print and digital mediums mark a significant evolution in how brands engage with their audience. Through the use of QR codes, augmented reality and personalised web landing pages, the industry is creating seamless, omnichannel experiences that enrich customer engagement and drive brand loyalty.

Heidie-Mari Middel, Production Specialist at Kyocera Document Solutions South Africa, emphasises the transformative impact of these trends on the African printing landscape: ‘As we embrace these innovative trends, from digital printing dominance to the symbiotic relationship between print and digital, Kyocera is committed to leading the charge in Africa. Our focus is not only on adopting new technologies, but also on crafting solutions that meet the specific needs of our customers. These advancements are a testament to our dedication to driving digital transformation and sustainability in the printing industry, ensuring that our clients can navigate the changing market dynamics with confidence.’

Kyocera Document Solutions South Africa’s approach to these industry shifts is a reflection of its commitment to innovation, sustainability and customer-centric solutions. By harnessing the power of new technologies and trends, Kyocera is not just keeping pace with the industry’s evolution, but is actively shaping the future of commercial printing in Africa. As the industry moves forward, Kyocera stands ready to support its clients through this journey of transformation, ensuring that they can leverage the opportunities presented by these exciting trends to connect with their audiences in more meaningful and impactful ways.