HP Indigo Showcases Labels and Packaging Innovation at Labelexpo 2015

At Labelexpo 2015, HP Indigo showcased labels and packaging portfolio innovation, including new product features and upgrade packages, software enhancements for mass customization as well as new financing options. These new innovations allow more customers to capitalize on the growing digital opportunity in a market where they are already achieving 30 percent page growth year over year. ‘With mounting pressure from brands to deliver differentiated, high-quality labels and packaging at faster and faster turnaround times, converters and PSPs are constantly looking for new avenues for growth and expansion,’ said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. ‘New HP Indigo cross-portfolio innovations, including breakthrough colour management and higher productivity and versatility, allow our customers to remain a step ahead of the market, time and time again. HP demonstrated new HP Indigo WS6800 Digital Press innovations, boosting colour capabilities and productivity. New features include: •Color Automation Package, a new, best-in-class digital colour matching solution that uses the press’ inline spectrophotometer and new HP Indigo Labels & Packaging Print Server capabilities powered by Esko, offering converters a quick and easy process to match brand spot colours from the first label to the last. Labelexpo attendees will have the opportunity to test this new colour solution as part of a ‘colour challenge’ held in HP’s booth. •A new HP ElectroInk Fade Resistant Ink set, enabling high-value applications with high light-fastness for use outdoors. •Enhanced media versatility, ease-of-use, and lower cost of operation with the new Michelman DP680 Primer. •Integration with industry-leading digital workflow solutions, including web-to-print solutions designed for labels and packaging product ordering, as well as new proofing, pre-press and automation tools. •HP SmartStream Designer integration with security solutions to create microtext variable data printing (VDP), anti-counterfeit QR codes, dynamic guilloche, and end-to-end track and trace solutions. The HP Indigo WS6000 Digital Press series now boasts installations in more than 60 countries with an installed base nearly doubling over the past two years. Marking the 1000th HP Indigo WS6000 series press purchase worldwide, Italian worldwide group EUROSTAMPA is adding a fifth press to its HP Indigo narrow-web portfolio, to produce custom labels for wine and liquor brands. New upgrade packages for the HP Indigo 20000 and 30000 Digital Presses extend the presses’ media gamut and deliver improved quality, efficiency and productivity: •The HP Indigo 20000 Digital Press upgrade package includes a new slitter, reinsertion capabilities and HP ElectroInk White for shrink sleeves. •The HP Indigo 30000 Digital Press upgrade package features new options for metallised substrates, as well as reinsertion capabilities. Additionally, the HP Indigo 20000 Digital Press is compatible with conventional finishing solutions, including the ABG Digicon 3000 that can be connected inline with the HP Indigo 20000, as well as the recently announced Comexi Nexus L20000 laminator. The first dedicated digital presses designed for packaging converters, HP Indigo 20000 and 30000 Digital Presses have reached 70 units sold worldwide since 2014 commercial availability, with six customers installing multiple presses. Showcased on HP’s booth at Labelexpo, the new HP SmartStream Designer for Adobe Illustrator CC2015 includes access to HP SmartStream Mosaic and offers an easy-to-use, feature-rich VDP plug-in solution. The only software of its kind, HP SmartStream Mosaic delivers highly customised campaigns where every copy is different, helping HP customers deliver unique solutions to leading brands worldwide.