Ricoh’s Clickable Paper wins EDP award for innovation

Ricoh’s Clickable Paper has been awarded the accolade of Best Valuable Innovation by the European Digital Press Association (EDP). Twenty member magazines, which represent over one million readers interested in digital printing trends in EMEA, voted for it. ‘Clickable Paper is the ability to provide immediate one-touch access to up to six different online resources such as video or multimedia, websites, e-commerce portals and social networks and that makes it highly attractive to businesses looking for ways to add value to printed pages,’ said Vaughan Patterson, sales manager for the production printing business group at Ricoh SA. Clickable Paper is a powerful, interactive print solution that bridges the online and offline worlds and is available for print services providers, agencies, publishers, brand owners and other organisations to make paper-based communications interactive. Clickable Paper delivers far-reaching value to readers by providing easy access to digital rich media via a smartphone or tablet. Its functionality can be critical to developing an effective interactive print campaign that drives readers to take action or seek additional information, and enables publishers and advertisers to track those activities. Clickable Paper is based on Ricoh Visual Search image recognition technology, one of a number of innovative technologies that Ricoh continues to develop and bring to market. Clickable Paper is more secure than QR codes and permits printed materials to be repurposed without marking, editing or reformatting the source documents. Hotspots are used to link to rich media from related authored content, user contributed social information or calls to action such as tweets, maps, calls and e-mails. The accolade follows two other high profile awards presented to Clickable Paper recently. It won the 2013 Graph Expo Must See ‘ems Award in the US and the French Xplor Grand Jury Award for Innovation. The Xplor jury selected Clickable Paper based on how Ricoh and the luxury watch manufacturer, Bell and Ross, created a customised app to add impact to the launch of a new ceramic watch at the prestigious Baselworld watch and jewellery show in Basel, Switzerland in March 2014.