Ricoh has created the world’s first neon Touch7 Colour Guides, for its Pro C7200X, which enable faster, consistent printing of 1 520 colours when running neon pink and yellow.
It is a huge business opportunity for printers, including smaller print service providers (PSP), who previously struggled with Pantone neon guides that are not suited to digital production.
‘Touch7 Colour Guides, Photoshop plugins, palettes and software are standardised tools for creatives that cut the time to finalise designs for production,’ says Vaughan Patterson, head of Commercial and Industrial Print at Ricoh South Africa. ‘It helps them make the most of the benefits of digital production print, without sending files through a dedicated colour separation system. They get consistent, high-quality production in a fraction of the time and the capability to offer customers unique, differentiated output.’
Brand owners will pay an average of 33% more for neon colours, according to research by the North American Publishing Company. As many as 55% of customers want to work with PSPs who provide unique ideas to enhance print and 51% with those who take a proactive approach to new technologies and special effects.
Richard Ainge founder and Chief Technology Officer of Touch7, says: ‘Every colour in these world first digital neon colour guides uses a neon toner to produce bright, vibrant, punchy, results and extend the gamut of the Ricoh press. They range from deep saturated red colours, violets, and blues to subtle pastel shades. Their creation as a fifth colour file is simple and logical.’
‘Pantone has been the global standard of colour guides for a long time,’ says Patterson. ‘But the Pantone neon colour guides aren’t suitable for digital production. Now there’s no need to mix spot colours or inks, which produces inconsistencies, waste and extra cost.’