Xeikon expands its organisation in Greater China

Xeikon has appointed Sean Wu General Manager for Greater China, signalling the company’s increasing presence in the region. In his new role, Wu is tasked with managing the significant growth in interest for Xeikon’s digital solutions in China, particularly from label and packaging printers and converters working with the high demands from brand owners and designers, creating unusual, unique and high-end products to meet ever-evolving consumer demand. Wu will also manage and coordinate Xeikon’s new warehousing facility at its Technical Innovation Center in Shanghai, where the company can now provide same day consumables and parts delivery and technical support.

Wu says: ‘I am pleased to be a part of Xeikon’s future plans in China. The Xeikon family is a great community of innovation and forward thinking. I have long admired Xeikon’s technology, and with the huge growth we are seeing in the labels and packaging sectors in China, it is exciting for me to present Xeikon’s innovative solutions to these markets. With the new warehousing facility now open in Shanghai, we are able to quickly respond with technical help and 24hr delivery service on parts and consumables. I have been working in the IT sector for almost 30 years – for Hitachi, EMC and IBM. I also worked for many years as General Manager at InfoPrint where I was in charge of selling Continuous Print solutions. My new role is a big opportunity and I now hope to bring my IT and management skills to support Xeikon.’

Xeikon’s Innovation Center in Shanghai is designed to house the latest Xeikon equipment to support the expanding Chinese markets. The hands-on centre of digital printing excellence is a welcome place of interaction, where visitors and customers can test a variety of applications and options for new revenue streams and business growth. With this new state-of-the-art warehousing facility, Xeikon is now able to deliver a same-day response to its customers across the whole of Greater China.

Xeikon designed its Innovation Center in Shanghai to be a benchmark of excellence. Printing and converting companies are invited to discuss their business strategies and compare results on Xeikon equipment. Wu continues: ‘We are also able to provide customers with the full suite of Xeikon services, including training and support as well as our online and comprehensive advisory service ‘Transform’ with its hotline for advice and guidance on digital transformation. With the new warehouse in operation, we can also efficiently handle all our customers’ enquiries with a very fast response and a 24hr delivery.’

Klaus Nielsen, Director & General Manager APAC, concludes: ‘We are delighted that Sean Wu has joined Xeikon as General Manager for Greater China. He brings a wealth of expertise and proven management skills. The Chinese market continues to expand, and this appointment is the next step in our G2M strategy for this region. In his newly established role, Sean will further develop and strengthen Xeikon business in Greater China.’