Hahnemühle is once again Brand of the Century

Hahnemühle has been named German “Brand of the Century” for the third time in a row. The paper manufactory and its worldwide distributed products will now carry the prestigious award and the associated brand logo for a further three years.

Awarded quality “Made in Germany”

‘We are proud to be recognised as an icon of the German economy once again. Especially during the time of the Covid-19 crisis, we proved why we live up to the title “Brand of the Century”: Our customers in more than 130 countries around the world have always found us to be approachable and we strive to have our products readily available. We have developed new products together with partners and done a lot in terms of sustainability,’ says Jan Wölfle, CEO Hahnemühle Group.

For the third time in a row, after 2016 and 2019, an advisory board of top brand experts has selected Hahnemühle as “Brand of the Century”. With the renewed award, the manufactory has confirmed its place in the top rank of well-known German brands. ‘The award is a first-class label for our new business unit “Stationery” and a unique selling point in the industry of life science/filtration sector. In 2022 we as “Brand of the Century” will also be celebrating the 25th anniversary of our invention of Digital FineArt papers for inkjet printing,’ he added.

Prestigious award for export markets

As “Brand of the Century” Hahnemühle is represented in the globally recognised trademark register ‘German Standards”. The “Brand Bible” is published every three years by the renowned publishing house DIE ZEIT and presents around 200 traditional and innovative German brands such as Hahnemühle.