Avery Dennison enters strategic partnership with Organoid Technologies GMBH

Avery Dennison Graphics Solutions EMENA has formed a strategic partnership with Organoid Technologies GmbH, and will become the sole distributor of Organoid self-adhesive natural surfaces to the Graphics Industry in Europe, Middle East and North Africa (EMENA). It means that the 100%-natural face materials will be available to the Avery Dennison distribution network from November 2021.

Offering authentic handcrafted materials with self-adhesive backing, Avery Dennison® Organoid Natural Surfaces enable endless unique and nature-inspired interior design possibilities. All with direct bonding to surfaces ranging from smooth, plastered and painted walls through to textured concrete surfaces and windows.

Peter Viegener, product line manager Signage Avery Dennison Graphics Solutions EMENA, said that the new partnership with Organoid Technologies GmbH opens up new possibilities and allows designers and installers to bring the outside in, making every space a truly unique experience:

‘Our partnership with Organoid Technologies GmbH is another important step in pursuing our ambitious goals to help the architectural industry grow with innovative, sustainable and authentic products. Interior designers, decorators and architects now have – for the first time – a truly unique, natural and authentic handcrafted decoration solution for interior walls or windows.’

The unique naturalness and authenticity of Avery Dennison® Organoid Natural Surfaces decorative coverings mean that building occupants and visitors can experience natural raw materials with most of their senses. The surface is untreated, preserving natural scents. Hotels, offices and homes can create a nature-inspired theme, choosing from seven different natural surfaces (Skellett Leaves, Rose Petals, Sunflowers Petals, Moss Bright Green, Moss Dark Green, Mountain Hay + Marguerites, Original Alpine Hay). All materials are produced with organically and regionally produced raw materials wherever possible, to avoid further processing via conventional production and rely on regional partners and short transport routes.

Florian Föger, CEO of Organoid Technologies GmbH: ‘Our cooperation with a renowned enterprise like Avery Dennison® will open new and exciting possibilities and increase Organoid® brand awareness within the graphics industry and beyond. Together with Avery Dennison® and their existing sales network we will be able to boost the amount of natural surfaces used in interior architecture and biophilic design.’