Disrupting the ideation-to-production status quo at Kornit Fashion Week London 2022

Kornit Digital, a worldwide market leader in sustainable, on-demand digital fashionx and textile production, is disrupting the fashion status quo during Kornit Fashion Week London, ending today (May 17th) at the historic Freemasons’ Hall. The event has been highlighting the power of digital production to transform an industry transitioning from the challenges of waste and overproduction to sustainable, efficient production.

Kornit Fashion Week London kicked off on Sunday, May 15 at 8pm UK with a stunning opening gala featuring designs by world renowned Manish Arora – produced on demand and sustainably with Kornit technology, supplemented by a virtual reality presentation that illuminates his creative process for attendees before connecting it to the physical realisation of those inspirations. The ensuing days have offered spectacular runway shows combined with keynote and panel sessions by high-profile fashion industry experts addressing critical industry topics.

‘Attendees who experience Manish Arora’s virtual reality presentation drawing a direct route from his imagination to runway collection at our opening night gala will understand how we’re transforming what fashionX can and will be,’ said Ronen Samuel, Chief Executive Officer at Kornit Digital. ‘Kornit is enabling the connection between the virtual world and brilliant, finished apparel, unleashing creativity in new and fascinating ways. This program offers a glimpse into a completely new experience, from the moment of inspiration to the moment a cherished garment arrives, satisfying and invigorating every creator, brand, producer, and consumer throughout the fashion value chain.’

Samuel continued, ‘According to a new report by McKinsey & Co., the new face of this industry is digital and on-demand – with investments in technology expected to double by 2030. Kornit embraces this potential with our leadership – from inspiration to the consumer’s door, powered by technology. We’re excited to explore these trends at Kornit Fashion Week, demonstrating the brilliance, diversity, and values of visionaries leading this transformation.’

The runway program by seasoned producer Motty Reif incorporates 12 outstanding designer collections created in days using Kornit’s on-demand production – each challenging the limits of creativity, colour, and imagination. Attendees are exploring the new ways Kornit is driving sustainability and efficiency in a fashionX industry eager to overcome challenges of overproduction (30 percent) and water waste (95 percent).

The collections at Kornit Fashion Week London could not be created without Kornit’s digital production technology – accelerating creativity and unleashing the potential for unprecedented design freedom. In addition to the numerous fashion collections on display, another renowned designer, Preen by Thornton Bregazzi, have debuted their “Breakfast in Bed” collection of home décor applications, also created using Kornit on-demand capabilities.

According to McKinsey, three-quarters of fashion companies surveyed see shipping disruptions as the greatest threat to flexibility and speed. Seventy-one percent say they are looking to increase nearshoring by 2025 — bringing manufacturing sites closer to their consumer market — and 24 percent are planning to reshore manufacturing to the same country of operation as the brand. The rich keynote and panel discussions explored exactly these critical industry issues such as the shift towards nearshore production, developing responsive, conscientious operations balancing responsibility and profitability and achieving agility to meet changing customer demands.

‘In the fashion world, success demands a great deal of agility – developing a global production structure and manufacturing footprint that strikes the right balance between cost and an ability to respond quickly to ever-changing consumer demands is critical,’ said Bill McRaith, Ex-Chief Supply Chain Officer at PVH, a company with an acclaimed house of brands including Tommy Hilfiger and Calvin Klein. ‘Many of the rules that made the fashion industry successful over the last 30 years just don’t apply anymore. Companies must take a fresh look at their internal processes, value chains, inventory models, and the appropriate balance between producing product offshore and onshore.’

‘Kornit is flipping the script to supply by demand rather than produce for inventory,’ concludes Samuel. ‘We are confident that fashion will change forever with a digital-first mindset, liberating brands and fashion producers from the waste quagmire, clearing a path to generations of boundless self-expression, unlimited creativity and sustainable consumption. Those joining us in London are seeing and understanding that complete new creation journey, fully realised by Kornit and our partners in fashion and tech innovation.’