Spanish printer buys Ricoh Pro VC70000 to cut responsive book print costs

Spanish graphic communications specialist Tórculo has chosen the country’s first Ricoh Pro VC70000 high speed inkjet colour continuous feed press to expand its target markets, provide a wider range of services for its current clients and reduce the cost of responsive book printing. Tórculo, established 40 years ago, will also improve its production processes and develop its trade service offering.

The Pro VC70000 will enable Tórculo to adapt to accelerating key market trends including shorter runs and tighter deadlines, while supporting its fully automated workflow to help publishers manage their library of titles and order reprints. It will also give Tórculo the confidence to update its value propositions and structure its approach to capture new business in key target markets such as publishing and commercial print.

Jacobo Bermejo, president of Tórculo, liked the press’s combination of pioneering technologies including its near to offset quality, high productivity both on coated and uncoated paper without the need of a primer, and ability to batch and nest work for maximum efficiency. He was also keen to make the most of the advice and guidance delivered using the EDGE process, Ricoh’s business development consultancy service.

He says: ‘The market requires faster production of shorter runs with variability and customisation. Those are the strengths of digital printing. The technology has matured a lot in a short time and now meets our requirements. The Ricoh Pro VC70000 is unique in today’s market for its ability to work with offset and coated paper alike and that will allow us to deliver a greater variety of applications. We can tackle market spaces that until now were very difficult or elusive. We were also impressed by Ricoh’s commitment to our business. Our sales and marketing team is already working with Ricoh on a development programme to ensure we maximise the opportunities the investment offers.’

Hilton McCall, head of Graphic Communications at Ricoh South Africa, says: ‘The type of on-demand digital manufacturing made possible by the VC70000 shines in this global macro-economic climate. It reduces reliance on traditional supply chain limitations, and it positions our graphic communications and print customers to capitalise on shorter turnaround times, better quality and improved flexibility. That means they can adapt and respond faster to changing market conditions. This is possible because, uniquely, the VC70000 enables customers to take advantage of features such as machine learning protocols that enable learning adaptations as they go. The device’s extended colour gamut and greater pigment-to-water ratio inks also deliver superior quality. Plus, it features improved, patented drying technology which increases applications possible on the press.’

The Pro VC70000 joins a five-colour Ricoh Pro C7200x digital sheetfed press producing ultra short run jobs. Jacobo adds: ‘We were looking for a partner and Ricoh has proven to be a very reliable and committed one, not only from a technological point of view but also in business development areas. This is very important for us as this is a huge investment for a mid-size company like Tórculo. Ricoh understands this and brings not only technology but also knowledge sharing and support in many areas like sales, communications, targeting, workflow and so on. The Ricoh team has reinforced ours.’

Sander Sondaal, Director, Commercial Print Sales, Graphic Communications Group, Ricoh Europe, comments: ‘Tórculo enthusiastically embraces transformation and new market opportunities, particularly in book printing, where run lengths are increasingly varied. We are delighted that Ricoh and the Pro VC70000 have been identified as essential elements in its future evolution.’