ROTOCON has unveiled a new logo with a modern design that reflects ROTOCON’s commitment to evolve its brand and company identity. The revamped logo was designed by Banie Stafford of B Creative, ROTOCON’s marketing and branding agency.
‘The design and content of your marketing material is extremely important, but the icing on the cake is your logo,’ said Stafford. ‘Studies have shown that visuals are processed 60 000x faster in the brain than text, so when it comes down to it, words are processed by short-term memory while visuals go straight to long-term memory.’
To maintain brand recognition, ROTOCON’s new logo includes elements of the original design with changes that elevate the style with a more modern, cleancut and streamlined look. The intent of the fresh design is to demonstrate to ROTOCON’s customers that the company continues to evolve and change, like the technology it represents.
‘A great logo will represent your company and convey important messages, while being up-to-date with modern design trends,’ adds Stafford. ‘It should emphasise your company’s strengths and reflect your core business values. As we humans are so visually driven, it must create an impact and be memorable. A company’s brand and identity are crucial to the success of the business.’
Established in 2008, ROTOCON has grown to a team of 55 employees with headquarters in Cape Town and branches in Johannesburg, Durban, Europe and Asia. The company represents 15 reputable brands across the gamut of label production technology; develops and manufactures the ECOLINE range of printing, converting, and finishing equipment; provides local manufacturing of high-precision solid rotary dies, magnetic print cylinders and accessories; and offers turnkey project service for pre-owned label printing and finishing equipment.