‘Inkjet printers are set to change the way print service providers (PSPs) think about printing because they can increase ROI significantly,’ says Heidie-Mari Middel, Production Specialist at Kyocera Document Solutions South Africa. ‘Whether highly personalised, low-volume work or specialised applications for specific uses is needed, inkjet printers can accomplish more, for less,’ she adds.
There are many reasons for print service providers to turn to inkjet for their printing needs. Inkjet production printers are more efficient, faster and can generate more money.
5 benefits of inkjet production printing for PSPs:
1 – Inkjet is extremely productive – Gain more job opportunities
The demands of customers are growing, and with it the need for new and interesting applications. The challenge is many traditional printers cannot keep up with these increasing demands. However, inkjet printers are one of the most productive options available when it comes to printing systems – especially when compared to toner-based printers.
Some of the applications where other printers cannot perform as well as inkjet include:
– Pre-foiled forms.
– Carbonless paper often used in logistics & transportation companies in the form of offset NCR paper. No need for expensive digital NCR paper.
– Basic window envelopes.
– Inkjet-printed materials such as school applications, workbooks, forms, etc. that can be written upon.
Inkjet printers can satisfy a wide variety of applications while remaining highly efficient. This enables PSPs to have a printing solution that is up to the task, no matter the requirements without sacrificing productivity and quality.
2 – Inkjet offers hyper personalisation – Value-added service opportunities
Everyone, from potential clients in B2B or B2C environments to employees receiving internal memos, are now used to receiving a large quantity of personalised digital content. Qubit research found that 81% of consumers are willing to switch their loyalty for a more personalised experience, and One Spot revealed that a brand’s average order value increased by 5% and conversion rates increased by 6% when personalised content was included.
Personalised communications that meets customers’ needs is powerful, and with inkjet, production of colour and monochrome is quick and efficient. Kyocera’s sheet-fed, inkjet technology can do new applications that are difficult or impossible with toner-based products.
Inkjet combines the benefits of digital technology, such as quick turnaround and variable data printing, with the high-volume capabilities of offset presses. This enables the production of personalised content in large quantities, which is valuable for a range of industries looking to enhance their customer experience.
‘Kyocera’s sheet-fed, inkjet technology offers applications that are difficult or impossible with toner-based products,’ says Middel.
3 – Inkjet is fast – Produce quality, faster
Every minute spent waiting for a printing operation to complete is time that could be spent doing something more productive or lucrative. Therefore an efficient printer that guarantees quick and reliable printing, offers a high return on productivity. Unlike toner-based systems, inkjet printers don’t need repetitive colour calibration to get rid of banding or inconsistent colour variations across the page, start-up routines or prolonged maintenance, making them the streamlined printing option.
Kyocera’s TASKalfa Pro 15000c has a warmup time of just 60 seconds, which is among the quickest in the industry. Once warmed up, the first impression takes just 5.5 seconds to complete, and A4 jobs can be churned out at a speed of 150 pages per minute, thereby allowing for more print time and less waiting.
4 – Inkjet is easy to use and reliable – A sustainable, reliable approach
The days of reading a hundred-page user manual are over – everyone wants something easy to use that can be trusted. Toner-based printers are the opposite of this. They have many replaceable and moving parts that need to be set up correctly in order to see results. Additionally, toner-based printers require long maintenance procedures, which must be done by a professional in order to avoid future breakdowns.
In comparison, inkjet printers are simple to use, require less maintenance and drastically reduce replaceable parts, and those that are replaceable can easily be done by the operator. Less training is required for inkjet as opposed to toner-based printers, and customisation to suit specific uses and needs can be done without consulting a professional.
‘Inkjet printers are less likely to break down or require replacements and they are the sustainable choice, with lower energy consumption and the absence of any ozone damaging chemicals. Especially with our Kyocera developed water based, high pigment inks,’ adds Middel.
5 – Inkjet provides cost-effective quality – Exact quality for exact applications
Only inkjet technology enables PSPs to offer the right product mix, at the right time, with the right quality at a competitive cost. Its high speed to market, while adhering to the exact quality requirements of a wide range of applications, meaning it can get more work done for less running time.
Cut-sheet inkjet printers are also available at a competitive cost that is suited for a dedicated application range, with less money spent on running costs, maintenance and replaceable parts.
The better printing option
Flexibility, quality, personalisation, efficiency, ease-of-use, and cost-efficiency – inkjet has it all. It creates endless opportunities in print that PSPs can benefit from almost immediately after purchase.
‘Kyocera’s TASKalfa Pro 15000c inkjet technology offers an innovative investment for PSP’s future, which satisfies the growing demands of their customers, and offers a competitive edge,’ concludes Middel.