A case for switching to inkjet production print

By Heidie-Mari Middel, Production Specialist at Kyocera Document Solutions South Africa

As we have seen in the past two years, the future can be unpredictable and unsure. This is particularly true for businesses needing to change strategies suddenly. This was detrimental to many companies, especially because their entire business was built around how the world worked before Covid-19. The question is, how do you safeguard your enterprise for future unpredictable occurrences?

Future-proofing your business

The businesses that survived the pandemic were able to innovate and adapt quickly. Companies that were more efficient, productive and served their customers better, were the ones who made it through stronger than before. In short, innovative businesses are resilient, show tenacity in the face of adversity, think out of the box, and embrace new opportunities to better address the ongoing needs of their clients.

This is the winning recipe for Print Service Providers (PSPs).

How to guarantee resilience as a Print Service Provider

Print margins and volumes are under pressure, which has put PSPs in a precarious position. Any misstep could cause a company to lag and quickly become irrelevant. The focus on delivering upon basic business needs and how to compete in an extraordinary niche, albeit competitive landscape, is key to survival.

One of the solutions that is often overlooked are the use of inkjet printers. With rapidly shifting market conditions, they are in an excellent position to be the secret weapon for staying competitive. Looking at key challenges for PSPs, here’s how switching to inkjet can help with not only innovating but, surviving, and thriving:

Optimising efficiency

Any time that printers aren’t running is revenue lost – this means that every piece of equipment that has been selected to be on the floor, will have a direct impact on both the investment and output potential of the company. Start-up routines, maintenance and training are some of the points that must be considered for their effect on efficiency and overall productivity.

How inkjet helps

Inkjet helps build a business on high availability for customers, guaranteeing that deadlines can be met reliably. The high return on productivity is because, unlike toner-based systems, inkjet printers don’t need repetitive colour calibration for colour consistency or to eliminate banding, start-up routines, prolonged maintenance or special environmental conditions to work in, making them the streamlined printing option of choice.

Higher demand for faster turnaround times

Over recent years, the number of print jobs has increased, while at the same time, the average run length of a job has rapidly decreased and continues to do so. Despite this, printer and maintenance costs have remained stable or even increased while paper prices have increased several times, which has led to slimmer profit margins.

How inkjet helps

While many companies are trying to make the high-volume printing of the past work, they are losing out on lucrative, low-volume work. The key to taking advantage of this fact is to invest less in systems and focus on higher stability. Inkjet plays a key role in delivering quality, low volume printing that is reliable and adaptable. Through the ability to print high or low volumes of content, both static and variable, inkjet can turn around work faster than ever without the need for hybrid solutions or templates.

Growing customer expectations

Low customer satisfaction will inevitably hurt a business. Unfortunately, this is more difficult in a post-Covid-19 climate. Today, customers want something that is easy to use, fast and economical. On top of this, they still want quality without raising concerns on sustainability.

How inkjet helps

Inkjet creates the space for easier personalisation. Personalised printing is quick and efficient, creating an attractive technology for attractive communications and customer needs. Cut sheet inkjet systems are simple, drastically reducing replaceable parts with no need for toner, drums, belts or fusers, and have extremely low energy consumption. In addition, with Kyocera’s sheet-fed inkjet technology, new applications can be offered to customers that are difficult or impossible with toner-based products or offset presses at a much lower price.

Stand out for the future

Inkjet is set to revolutionise the production print industry and is the best way to future proof a business. With it, PSP’s can produce applications that competitors can’t, which results in the ability to offer the right product mix, at the right time, with superior quality and at a cost that serves both the customer and the business.